(This truck idea would eventually become an integral part of the show in the series, the PAW Patrol pups' doghouses transform into their rescue vehicles.) British TV producer Keith Chapman was approached by Spin Master to develop a franchise around the truck concept. Spin Master revealed in a 2015 presentation that the concept for PAW Patrol originated in a prototype for a transforming truck toy. Since Spin Master is a toy company, PAW Patrol was designed with merchandise in mind from the beginning.
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